Metrics That Matter in 2024: Prove the Real Impact of Marketing: Prove the Real Impact of Marketing | Agital
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Marketing Metrics That Matter

Challenging Old Measurement Tactics to Prove the Real Impact of Marketing

The needs of businesses are not being met by the digital marketing industry. The sheer number of channels required in a healthy media mix is among many factors ushering in a new era of measurement, data science, and business KPIs that connote the overall health of a business.

Some of the seismic shifts explored and problems solved in this white paper include how: 

  • Major marketing platforms like Google Ads have transformed to broaden their impact. 
  • Cookie deprecation and privacy-centric changes have obfuscated reporting and analytics. 
  • Owned media (SEO, conversion testing, email) has been grossly undervalued in a ROAS-centric digital world. 

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About the Author, Nik Rajpal

VP of Marketing Sciences at Agital

In 16 years with Agital, Nik has held several pivotal roles from developing our core service offerings (SEO, Google Ads, conversion testing, email, and Amazon Ads) to building out our sales efforts. He has crafted thousands of custom marketing plans that result in tremendous growth. Nothing makes him happier than helping others succeed!